APA ADOPTION CENTER
Various Campaigns
CREATIVE DIRECTORS: Jake Edinger, Peter Rodick
ART DIRECTOR: Sammy Johnson
WRITER: Matt Drochelman
The APA stands on the pillars of adoption, wellness and education (not sure what they do with the fourth leg). With timely and relevant campaigns, we’re able to add some umph behind their initiatives. Sit, Stay, Come provided pre-training to big dogs in effort to make them more adoptable. DTFoster STL road the coattails of HBO’s DTF St. Louis, while avoiding all the hairy hang-ups of swinging.
POST COPY: The APA Big Dogs have been working on some basic commands. Look for the ribbon signifying their hard work and their ability to Sit, Stay, Come when you say so.
POST COPY: Many of our Big Dogs have been taking day classes to become Sit, Stay, Come certified. This prestigious honor, bestowed by us, ensures your big fella is ready to listen and stay, stay, stayyyyyy (good, boy) with you.
POST COPY: The Sit, Stay, Come certified big dogs at the APA are all trained up for a uniquely obedient relationship with you. Now “Come” to the APA because they can “Come” when you ask them to.
POST COPY: Many of the big dogs at the APA are now Sit, Stay, Come certified. That means they’re pre-trained for a better best friendship. Come down to the APA and get a big dog with some serious “staying power”.
POST COPY: Sure the big dogs at the APA now know how to “stay”, but they’d prefer to go home with you. Swing by the APA and pick up your big fella who can Sit, Stay and Come as soon as you're ready.
POST COPY: Our big dogs have been hard at work to make sure they’re move-in ready. Head down to the APA and make it a big day for a Sit, Stay, Come certified big dog.
The APA was looking to capitalize on the launch of HBO's new series with a mini foster campaign. But they didn't want to dabble too deep into the show's subject matter. Here's what we came up with.
POST COPY: There’s nothing bland about a new best bud. And with a swag bag from Purina for new fosters plus the APA providing all the litter, food and leashes you could need, all that’s left is to invite the furry guy (or gal) over. Now head to the APA and make your next crazy decision a good one.
POST COPY: Want a vacation from monotony? Purina is giving new foster fur-parents a special swag bag for welcoming an APA pet into their home. Plus, the APA will set you up with all the leashes, litter and food you could need. Head on over to the APA to find a pet to add some pep today.
POST COPY: Looking to add a little extra to your everyday? Let the APA fully equip you with all the leashes, litter and food you could need for an unexpected friendship (plus a special swag bag from Purina). Head on over and meet your future house guest and get ready for their successful stay.
POST COPY: The Midwestern life proving dull? The APA will provide all the litter, leashes and food you could need to make your furry respite successful. Plus, Purina is providing swag bags for all new fosters. Now ditch the mundane and meet someone with four legs over at the APA.