Gateway Fiber
Really Nice Internet Campaign
CREATIVE DIRECTORS: Jake Edinger, Peter Rodick
ART DIRECTOR: Sammy Johnson
WRITER: Matt Drochelman
How do you stand out in the sleek, modern world of fiber internet? You create a cozy, handcrafted aesthetic, and pair it with lines you’d find in a farmhouse. At least that’s the thinking behind our campaign to bring Gateway Fiber’s residential offering into more neighborhoods.
REALLY NICE LISTENING
You may have noticed all that friendly, fast and fair language up above. Those are the pillars of what makes Gateway Fiber’s internet Really Nice. In order to spread this Gateway gospel, I was asked to help them own the airwaves with three radio spots. I wrote 15. They bought them all. But because you aren’t planning a road trip to Sante Fe, here are five of my favorites.
And into new mArkets
When Gateway Fiber decided to bring its Really Nice Internet to communities beyond St. Louis, they turned to us for introductions. Here’s how Gateway said “hello” to Minnesota, Fargo and Western Massachusetts.
